Infomediji is at the forefront of virtual reality innovation, transforming immersive experiences with cutting-edge solutions. As an HR brand within DeoVR, Infomediji actively recruits talented professionals to create and develop a cross-platform VR video streaming metaverse, bringing together over 100 exceptional experts. My task was to rethink the brand’s visual concept, define its Tone of Voice, and showcase its evolution across various touchpoints. I integrated symbols of video, community, and VR space into the logo concept to convey the essence of the brand and its innovative vision.